Tag Archives: marketing

Sleight of Hand, Mighty in Marketing

Codorus Press founder Wayne Lockwood has put forth several great posts recently on our visit to the Baltimore Book Festival Sept. 28-30, discussing how the sleight of hand and magical illusion skills of Codorus author Tom Joyce contributed immensely to our success there. At the risk of redundancy, we’ll talk about a few of them here, too.

From a cash-free shell game crafted to reflect the process of writing a novel to just plain ol’ sword swallowing, Tom’s antics were actually a concerted effort by us at Codorus to ramp up our opportunities to interact with passers by and hopefully sell them some books. Here’s a look:


What we got from this was fourfold. First, people walked by with their mouths gaping 0pen, not really believing what they were seeing. Second, this set up a crowd for Tom’s shell game. Third, since the shell game bit was performed on top of our handy-dandy sheet of butcher paper, we could then invite folks to share with us their favorite books by writing them down (we’ll feature the books from our Baltimore weekend in an upcoming post. Fourth, seeing what they wrote would give us some insight into what they might like from the Codorus Press catalog.

It was easy to see the results. Sales for the three festival days jumped considerably over those from last year, and we saw a noticeably surge in traffic through our booth. And perhaps the best part is that Tom’s interest in things magical directly informed the plot of his upcoming Codorus Press title, The Freak Foundation Operative’s Report, slated for a 2013 release.

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Filed under Acid Indigestion Eyes, Authors, Don't Be Cruel, Fiction, Immaculate Deception, Independent publishing, Marketing, Mike Argento, Promotions, Scott B. Pruden, The Freak Foundation Operative's Report, Tom Joyce, Wayne Lockwood, Writers